A very special birthday calls for a very special invitation! These wonderfully whimsical invitations we created for an imaginative Lego-enthusiast’s 30th birthday – the theme being to help him re-“connect” with his youth.
Each guest received a custom miniature lego version of themselves inside of a personalized RSVP cube. Also included was a custom name engraved Lego brick that we attached to a keychain. Along with the figure and brick, a small speech bubble piece was included; one side with “YES!” the other with “No.”
The main content folder was constructed of green Lego pegboards, bound together with a piano hinge. When opened, a custom illustration of a Lego representation of the birthday “boy” set the tone, followed by a call to help him “Reconnect” with his youth and the party details.
The RSVP process was extremely unique and required the guests to actively participate. We decided that it would be great to do an “instruction booklet” to explain the process. Technical drawings were prepared to mimic the look of Lego instruction manuals, using large numerical steps as opposed to written instructions. Instead of a strictly paper booklet, we accordion-bound a printed panel between 2 small green Lego pegboards. Inside, we detailed the assembly of the personalized minifigure and how to attach the RSVP speech bubble for use in an instagram “selfie” response. Guests were instructed to assemble their figure with the corresponding answer speech bubble (yes / no) depending on their response for attendance, then place their figure on their name block so there would be no question who was responding, and take a Lego “selfie!” Then, the tech savvy bunch had to post their personalized response to instagram using the special hashtag. It was a great way for the guests to interact and get into the spirit of fun before the party even started, not to mention extremely entertaining for the host!
To encourage activity and build excitement for the party, we wanted to include a building component. A large part of the birthday boy’s youth included cub scouts and the highlight of this for him was the pinewood derby, in which the scouts had to create and race a car out of a block of pine. Taking inspiration from this, we decided that it would be great to have the guests participate in a “Plastic Brick Derby”, creating their own cars to race at the party. We created small “Build Kits” for each guest, containing the same miscellaneous Lego parts and packaged in a rectangular blue Lego box with a custom wrap. We took meticulous care making sure that each guest got the exact same pieces. A blue linen covered instruction card explained that guests could add to the piece count (with the stipulation that the parts be plastic bricks), but all provided pieces must be able to be accounted for within their vehicle.